Airism by UNIQLO is an innovative inner clothing that features the latest Japanese ultra-thin, perspiration-wicking fibers technology. This high performance fabric is created in accordance with UNIQLO’s drive to continually offer innovative clothing to transform the lives of customers around the globe. Launched in 2012, it immediatley won accolades from UNIQLO customers worldwide. Airism offers a difference known as “comfort unlimited” in any season anywhere, and it is definitely perfect for a tropical climate such as here in the Philippines. Airism delivers coolness and a unique feel as Light as Air that is almost like a second skin, perfect during a hot humid weather which makes it distinct from regular clothing.
The recent Airism Fashion Show Party was held in 71 Gramercy Club. The luxury resto-bar served as the perfect setting for the show since it offered a cool,windy, and breathtaking rooftop ambience located 71 floors above the ground. Male and female models sashayed the club’s makeshift runway with UNIQLO’s Airism worn in different ways. They showed that even if layered with button downs, cardigans and even for the Filipino barong it would still fit snugly,and one can move with ease, stay cool, and feel fresh due to its ability to quickly absorb and release trapped moisture while looking uber stylish and fashionable.
Aside from the fashion show, two of Airism’s world renowned endorsers are also introduced on video and gave their testimonials about how they love Airism. These are Polina Semianova : An internationally acclaimed classical ballet dancer who was a star of Germany’s Berlin State Opera for ten years. She is now a principal dancer for the American Ballet Theater in New York. And Adam Scott : An Australian professional golfer who plays mainly on the PGA Tour. He has won 23 official money tournaments around the world, on many of golf’s major tours. His biggest win to date was the 2013 Masters Tournament, his first major championship and the first Masters won by an Australian in its 77-year history.
A toast was given by no less than UNIQLO Philippines Chief Operating Officer Katsumo Kubota who also talked about Airism’s Eight Comfort-Enhancing Features: Moisture absorption and release (Fibers that breathe and wick away trapped moisture), DRY (fast absorption and drying of perspiration), Stretch (The fabric stretches for a snug fit), Anti-bacterial (The material minimizes the growth of odor-causing bacteria and limits perspiration-induced odor and more) Odor control (Special fabric processing ensures the sources of odors, such as perspiration, are absorbed and neutralized ), Heat release (The fabric quickly releases body heat ), Texture (ultra-fine fibers that feel soft and smooth on the skin),and Cool to the touch (keeps the wearer feeling cool and fresh).
Since the night is still young, the party still continued even after the formalities, the fashion show, and the games has concluded. So we just enjoyed the overflowing wine and cocktails while being enthralled with Metro Manila’s evening skyline. We don’t even have to worry if we get on the groove with the DJ’s music, dance all night and perspire because we could change outfits since we’ve got stylized loot bags containing UNIQLO Airism shirts! Now that is COOL! 🙂